TIA Signs MOU with ETAK

Tourism India Alliance (TIA) and Ecotourism Association of Kashmir (ETAK) Sign Historic MoU in Srinagar to Advance Responsible Tourism



In a significant development for the tourism sector of Jammu & Kashmir and collaborative growth for the Indian tourism industry, the Tourism India Alliance (TIA) and the Ecotourism Association of Kashmir (ETAK) officially signed a Memorandum of Understanding (MoU) today in Srinagar. The historic agreement was executed by Mr. Mukesh Jain, Executive Vice President of TIA, and Mr. Sameer Baktoo, President of ETAK, establishing a strategic alliance focused on sustainable tourism growth, economic collaboration, and destination preservation.